CASE STUDY

Helping a New Gaming Console Launch with World-Class Original Titles

board.fun

Goal

Create original, high-quality games that showcased Board’s most unique feature: physical gameplay pieces recognized by the console’s touchscreen, while fulfilling the product’s mission to bring families together through shared play.

Challenge

As a VC-backed startup on a fixed budget, Board needed proven teams to build fun, intuitive games on a custom hardware platform with evolving tech and a strict deadline.

What CDR Did

Matched Board’s game concepts with game studios specializing in targeted genre, style, and pipeline.

Scoped requirements and solicited competitive pricing to secure high-quality commercial titles within budget.

Provided ongoing support to ensure alignment and that deliveries met Board’s creative and technical standards.

Procured the right partners across stages including QA and marketing to support evolving production needs.

CDR delivered the majority of the new device’s 12 launch titles, and Board launched October 28, 2025 to critical acclaim.

"The build feels premium, the games are genuinely fun, and the mission is refreshingly human."

USA TODAY

"It's a bit of a cliché that rings true for Board: even among the 12 launch titles, there was something for everyone — and every attention span."

Polygon

Outcome

"One of our top picks for new tech in 2026" - Best of CES 2026 Winner

Today

CDR’s hands-on approach enabled us to secure and onboard multiple outstanding game teams, perfectly matched to our organization, for the development of four original titles. By leveraging a robust talent network and ensuring seamless alignment across creative and technical teams, CDR made complex collaboration feel effortless.

I highly recommend CDR to any organization seeking to bring ambitious projects to life through external partnerships.

Seth Sivak

Chief Creative Officer, Board

Previously

VP of Development

CEO